MoNA made its official debut August 2025 with a VIP launch at
Luc Belaire’s NYC headquarters in SoHo, unveiling Nail’d It: The Evolution of an It Girl in partnership with Grind Pretty magazine.

The exhibition celebrating a five-cover magazine series reimagining iconic ’90s & 2000s It Girls through the lens of Radical Black Beauty: translating nostalgia, nail art & Black women’s influence into an immersive launch experience.

With coverage and amplification from beauty, culture, and entertainment platforms including The Cut Life, 21Ninety, MTV’s Jamilah Mustafa, The Shade Room, and more, the event established MoNA as the next emerging platform to do right by the culture.

Photos by @asafespacestudio / @jasminedayze